SONY BRAVIA XR55A90J 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant
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SONY BRAVIA XR55A90J 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

Sony XR-55A90J, 139.7 cm (55"), 3840 x 2160 pixels, OLED, Google TV, Wi-Fi, Black

€1,399.00 Tax included

€1,175.63 Tax excluded

€2,199.00 - €800.00

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Redefining OLED with ultimate brightness
See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

World's first cognitive intelligence TVs
Our BRAVIA XR\ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Revolutionary OLED picture, as perceived by the human eye
Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.

Turn any sound into a truly immersive experience
Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?" Even get answers on screen, control smart home devices, and more.

Bring the theater experience home, enjoy movies included with BRAVIA XR
10 Movies to redeem, 24 Months unlimited streaming

Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.

Feel real life depth with ultimate blacks and our brightest ever OLED picture
Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights.

A wide palette of naturally beautiful colors
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K10resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear.

The screen is the speaker, sound perfectly matches action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Voice Zoom 2 enhances voices for clearer dialog
Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices

Supersize your smartphone favorites
Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen

Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds

Beautifully designed for an immersive viewing experience
Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Actual look may differ depending on TV size.

Intuitive 3-way multi-position stand, versatile for any TV positioning
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, a narrow setting for smaller shelves, and a soundbar setting for ideal positioning of your sound system

Beautiful Seamless Edge—less bezel, more picture
With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what's important—the picture

Clutter-free, all-round beauty
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back

Premium brushed aluminum remote with backlight
The premium design remote in brushed aluminum with hairline finish feels ergonomic, while the illuminated keys are visible in the dark

Supreme picture quality and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment.

Enjoy studio-quality entertainment, as the creator intended
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits

Sony XR-55A90J. Display diagonal: 139.7 cm (55"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: OLED, Screen shape: Flat. Smart TV. Motion interpolation technology: Motionflow XR, Native aspect ratio: 16:9. Digital signal format system: DVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

2 Items
Display diagonal
139.7 cm (55")
HD type
4K Ultra HD
Display resolution
3840 x 2160 pixels
Display technology
Motion interpolation technology
Motionflow XR
Screen shape
Supported video modes
Supported graphics resolutions
3840 x 2160
Display diagonal (metric)
139 cm
Tuner type
Analog & digital
Digital signal format system
Smart TV
Internet TV
Operating system installed
Screen mirroring
Number of speakers
RMS rated power
60 W
Audio decoders
DTS,Dolby Atmos,Dolby Digital
Audio decoding technologies
DTS Digital Surround
Ethernet LAN
Bluetooth version
Bluetooth profiles
Web browser
Browser supported
Teletext function
Voice control
Picture processing technology
Sony Dynamic Contrast Enhancer,Sony Live Colour
HDMI ports quantity
DVI port
Ethernet LAN (RJ-45) ports
USB 2.0 ports quantity
Composite video in
Headphone outputs
Digital audio optical out
RF ports quantity
Electronic Programme Guide (EPG)
On Screen Display (OSD)
Sleep timer
On/Off timer
VESA mounting
Power consumption (standby)
0.5 W
AC input voltage
220 - 240 V
AC input frequency
50 Hz
Width (with stand)
1282 mm
Depth (with stand)
317 mm
Height (with stand)
709 mm
Package width
1391 mm
Package depth
180 mm
Package height
836 mm
Package weight
29 kg
Handheld remote control
Desktop stand
Number of tuners
2 tuner(s)
Sound modes
Cinema, Music, Sports, Standard
Subtitles function
HDMI version
Video apps
Google TV
Built-in subwoofer
Parental control
On/off switch
Auto channel search
Plug and Play
Game mode
PC in (D-Sub)
Auto power off
Remote control type
Voice Remote Control
Subwoofer RMS power
10 W
Native aspect ratio
AC (power) in
Noise reduction
4K Ultra HD upscaling
Control type
Buttons, Wireless
Video on Demand (VOD) support
Product colour
Voice guide
Panel mounting interface
300 x 300 mm
Smart Remote included
Apple AirPlay 2 support
High Dynamic Range (HDR) supported
Bluetooth Low Energy (BLE)
HID support
Width (without stand)
122.3 cm
Depth (without stand)
4.1 cm
Height (without stand)
70.9 cm
Weight (without stand)
18.6 kg
App distribution platform
Google Play
Colour name
Titanium Black
Frameless design
Model year
Brightness detection
Energy efficiency class (SDR)
Energy efficiency class (HDR)
Energy consumption (SDR) per 1000 hours
113 kWh
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